Entrepreneurship
Founder personality types, sales instinct reads, and honest checks on whether you'd survive a founding team dispute at month nine.
About the archetypes
Founders don't all look the same. The archetypes here sort people by what they can and can't tolerate. Ambiguity. Sales rejection. Financial volatility. Cofounder friction. Being wrong in public.
Solo builders and team leaders make different companies. Kill-or-keep instincts show up in the first ninety days of every product. Bootstrap versus fundraise fits people differently and both approaches work. When we drop you into "The Independent Operator" or "The Chief Firestarter," it's a comment on which failure modes you can survive — not on how ambitious you are or aren't.
Could you be a successful entrepreneur?
Founders are made, not born. But there are patterns.
Take it →Solo founder or team founder?
The temperaments the two shapes reward, and punish.
Take it →Should you kill your project or keep going?
The five signals that tell you which one it is.
Take it →What's your sales personality?
Everyone sells. Some do it better as themselves than as 'a salesperson'.
Take it →Are you and your cofounder actually compatible?
Twelve honest questions before you incorporate.
Take it →Bootstrap or fundraise — which fits your business?
It's less about the idea than it is about you.
Take it →